• This year’s Super Bowl featured no crypto-centered commercials, a huge departure from last year when there were many crypto-related advertisements.
• One of the most prominent ones involved Larry David of „Curb Your Enthusiasm“ fame and was for FTX, the now defunct crypto exchange enveloped in a swelling arena of bankruptcy.
• The ad drew criticism from social media users, with one person writing: Larry David in a crypto ad is a pretty succinct answer to, ‚Is it ever possible to have enough money?‘
This Year’s Super Bowl Featured No Crypto Ads
The 2023 Super Bowl had two football teams pitted against each other and a halftime show that ultimately caused controversy with some while really hitting chords with others. However, something was missing this year…no crypto-centered commercials appeared on television. This was quite different from last year given the high number of crypto-related advertisements sports fans were subjected to.
Larry David Advertisement
One of the most prominent advertisements involved Larry David of „Curb Your Enthusiasm“ fame and was for FTX, the now defunct crypto exchange enveloped in a swelling arena of bankruptcy. In the commercial, which aired for the first time during the Super Bowl 2022, David played historical versions of himself that’re surprised when humans achieve big things like inventing the lightbulb. At the end of the commercial, he is told FTX is a good way for newbie customers to get into crypto and he responds with: Eh, I don’t think so, and I’m never wrong about this stuff. Never! The ad then said,“Don’t be like Larry,“ prompting people to get involved with their trading platform.
Reception
The advertisement drew criticism from social media users across platforms who felt they were potentially being told what to do or how to think through it. One person wrote: „Larry David in a crypto ad is a pretty succinct answer to,’Is it ever possible to have enough money?’“ A separate Twitter user posted: „Larry David being in a crypto commercial is the single most devastating thing to ever happen to me.“
FTX Impact
FTX has contributed greatly towards many problems that surround digital currency space after its fall and volatility experienced by leading assets including Bitcoin (BTC). Most former traders are wishing they had been more careful or had taken cues from Larry’s response instead – Eh, I don’t think so…
Conclusion
Crypto still has some way before it becomes mainstream once again as evidenced by its absence from this year’s Super bowl ads despite featuring heavily last year. Despite this setback however there may be light at end tunnel if companies such as FTX take regulatory compliance seriously going forward rather than cutting corners as appears may have happened previously..